-40%
GREETING CARDS / STATIONERY / Modern Card Shop Christmas Edition 1949
$ 39.6
- Description
- Size Guide
Description
The Modern Card Shop. Christmas Edition, 1949 and January, 1950Author:
GREETING CARDS / STATIONERY)
Title:
The Modern Card Shop. Christmas Edition, 1949 and January, 1950
Publication:
St. Paul, Minn. Modern Card Shop, Inc., 1949-1950
Description:
TWO ISSUES. Black and white illustrations and ads, each approximately 50pp, 7 1/2 x 5 1/2 inches, two-color pictorial paper wrappers (softbound). Very good condition. Volume 1 No. 5 (Christmas Edition, 1949) and Volume 1 No. 6 (January 1950), featuring articles and advertising of interest to greeting card dealers. The Christmas issue features an article titled "The Therapeutic Value of the Greeting Card" which extols the morale-boosting qualities of card-giving. The author observes that "In mental hospitals throughout the country, patients are becoming avid collectors of get-well cards." Another article profiles Minneapolis Christmas card artist Lee Mero, who began his career in 1907 with Buzza. The January issue features an article "Can Music Sell Greeting Cards?" which discusses Muzak as an aid to sales; ("Each [Muzak] franchise has its own studios and operators for sending out the programs to local subscribers over leased, wide-range telephone lines" etc.) Another piece discusses the history of the image of Santa Claus as developed from research by "Miss Jeanette Lee, who is supervisor of creative art for the world's largest greeting card company, Hallmark..."
Seller ID:
45122
Subject:
Ephemera, Magazines
OldImprints
Here on our eBay store we sell genuine antique and vintage maps, prints, books, magazines and ephemera
- these are NOT reproductions or copies. Our stock ranges in date from the 1600s to the 1950s - great design is not limited by date! We have been in business since 1981, and have thrived on (or survived!) the many changes in the book and antique world. Our business is web based in Portland, Oregon, USA; we also exhibit at several shows a year. Owner Elisabeth Burdon is a member of the Antiquarian Booksellers Association of America, an affiliate of the International League of Antiquarian Booksellers and a member of the Ephemera Society of America and the American Historical Print Collectors Society.
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